Edge and Wax

Edge & Wax

Edge & Wax are an independent technically focused winter sports business based in West Sussex between Gatwick and Brighton in the pleasant village of Partridge Green.

The Background

Edge & Wax were established in the early 10s, the team at Edge & Wax offer their extensive knowledge alongside their hand picked catalogue of all things winter sports. They also offer a full range of workshop services for skis, snowboards and advanced boot fitting - Winning Telegraph Bootfitter of the Year in 2014!

The Story

With our in store retail system already in place in the West Sussex store, Edge & Wax looked into Citrus-Lime's experienced Design team to deliver an integrated Ecommerce build to compliment their growing market presence in both the UK and Internationally.

Edgeandwax.co.uk (alongside 2 sister sites in Blisssnowboards.co.uk & Blissbikes.co.uk) boast a huge range of great features that maximise the sites functionality and resulting revenue. The Supplier Integration Module (SIM) brings some powerful functionality to the table for both in store and the online offering, one aspect is a data import import tool, allowing them to import products directly from suppliers to populate their database; stock checks and price checks can also be run throughout the system, from point of sale screen to the creation of purchase orders.

However, the extended features of the ‘Web’ license of SIM is where the true strength lies; allowing edgeandwax.co.uk to display supply chain stock availability for out of stock items on the site. Displaying supplier stock position on their site means they will never miss an order online even when they are out of stock.

The Summary

Edge & Wax are a great example of a retailer who understands modern day retail and how to apply the tools that are at their disposal as part of their Citrus-Lime retail solution. This gives them a competitive edge in todays market and the future of retail looks bright for Edge & Wax.