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It was a cracking Black Friday Week and Cyber Monday for Citrus-Lime Ecommerce customers, with over £2 million in sales - 37% up on 2017.

They're good numbers in anybody's book, and a positive indication of the future.

The biggest growth was seen on Saturday and Sunday - a whopping 56% increase. The leisurely weekend gives people time to browse and find the bargains they want. All signs indicate that Black Friday Week and Cyber Monday will continue to grow and be even bigger next year - here's how Citrus-Lime can help you make the most of it.

How to use Citrus-Lime Cloud Reports to drive your promotions:

  • How long will it take for you to sell your stock? In other words, what is your weeks cover? If you can identify the stock that needs to be sold faster, then you know what to promote. These are the prime products to sell over Cyber Week. It helps increase stock turn which increases cash flow and has a positive impact on your business.
  • Increase your Achieved Margin In order to attain the promised land of full margin you need to sell the product in the window of RRP and excitement before sale time. When preparing for promotions, Cloud Reports helps you strike the balance between attractive discounts for your customers and protecting your profits by making it easy to monitor your achieved margin.
  • Supercharge your decision-making As an independent retailer, the biggest asset to your business is your knowledge and expertise, part of this is knowing when to promote, and when to hold the line. With Cloud Reports you can back up your industry intuition with data, giving you more confidence in your business decisions. Keep your finger on the pulse and know exactly how products and brands are performing.
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    Cate T, Nov 2018. Cloud is best

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