With more people than ever shopping online, it’s important for your website to be the best it can be. Generating online sales is a lucrative business that can boost profits significantly.
With shopping online being the norm now, it’s more important than ever to make sure you’re ecommerce offer is in tip top condition. People shop all hours of the day, not just when your store is physically open. This means your stock has to be available 24 hours a day, seven days a week.
Although new customers are always a welcome addition to any business, getting people to shop with you over and over again is a more cost effective way to boost sales.
Time is often the biggest enemy of independent retailers. Running a store takes time and for every job completed there’s another one swiftly following. From stock takes to purchase ordering to managing your website, there’s always something to be done.
There are 3 things that influence sales more than anything else.
As a busy independent retailer, you’ll understand how competitive retail has become. Ecommerce giants have disrupted the market and technology is changing the way people shop.
According to market and consumer data provider, Statista up to 87% of UK households made online purchases in 2020 – the highest rate in the past 11 years. The swell of activity is testament to how the internet is now the driving force behind shopping intention.
As an independent retailer, you’ll appreciate how difficult it can be to acquire new customers. Running promotional campaigns to attract them to your store can be expensive, let alone the time and effort they involve. And, even when you do acquire them, there’s no guarantee they won’t just be one-off shoppers.
Disappointed customers are not good for business. When they can’t buy what they want from you because you don’t have it in stock or they don’t know when it will be available, they lose faith and shop elsewhere. That’s why it’s so important to be on top of your inventory so you never miss that sales opportunity.
Customers nowadays want – and expect – to have access your products any time day or night. They don’t want to be restricted by opening times, the availability of an item or difficulty getting hold of it.