Who doesn’t love having a solid tribe of loyal customers? Granted, it’s always great to pick up new customers, but having repeat buyers is where the real magic happens. Like a steady drumbeat, repeat customers keep business ticking over.
Shopping online has totally changed the game for retailers. Your website is the virtual front door to your store. Having a slick site isn’t just about looking good, it’s about giving your customers all the details they need to hit the “buy” button.
As an independent retailer, you’ll juggle lots of jobs every day. Stock control, website management, customer retention, special orders; it’s a lot to keep on top of.
The key to a great online shopping experience is to make it as easy as possible for customers to buy from your website. Customers want to find what they’re looking for quickly and complete the transaction with as little hassle as possible.
While the pursuit of new customers is undeniably vital to growing your business, cultivating a loyal customer base creates longevity. This is because the cost of acquiring new customers is always far higher than serving people who’ve bought from you in the past and who continue to buy from you. Ideally, what you want is as few one-time only customers as possible.
With most shopping starting online, websites have become a crucial sales channel for retailers. A good website makes an indispensable revenue stream. But when the information on a website is patchy, it can be difficult for customers to buy from you.
As an independent retailer you’ve a lot on your plate. Each day you have to manage stock levels, update your website, encourage repeat custom and a whole load of other stuff. If that isn’t enough to deal with, juggling several systems to manage everything can be overwhelming.
When people visit your website, they expect to be able to get hold of items they buy without any fuss. But before they can do that, they need to know if an item is actually in stock.
While attracting new customers is important, the real value lies in developing loyal customer base. That’s because acquiring new customers can be both expensive and challenging.
Websites are big business for retailers. A good site can be profitable and with so many people shopping online now, it’s a crucial extra revenue stream.
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