New customers are always great for business, but acquiring them can be an expensive and time consuming process. Moreover, data suggests that around 60% of the shoppers you sell to won’t become a repeat customer, so it can often be a case of money (and time) not so well spent.
With more people than ever shopping online, it’s important for your website to be the best it can be. After all, a good website can significantly increase your online sales.
Drive business the easy way
What’s the ideal customer? That’s a question many retailers should (and do) ask themselves. While some have a good idea, others aren’t so sure. What we can all agree on, however, is one trait of an ideal customer is that they buy from you repeatedly.
With more people than ever shopping online, it’s important for your website to be the best it can be. Generating online sales is a lucrative business that can boost profits significantly.
With shopping online being the norm now, it’s more important than ever to make sure you’re ecommerce offer is in tip top condition. People shop all hours of the day, not just when your store is physically open. This means your stock has to be available 24 hours a day, seven days a week.
Although new customers are always a welcome addition to any business, getting people to shop with you over and over again is a more cost effective way to boost sales.
Time is often the biggest enemy of independent retailers. Running a store takes time and for every job completed there’s another one swiftly following. From stock takes to purchase ordering to managing your website, there’s always something to be done.
There are 3 things that influence sales more than anything else.
As a busy independent retailer, you’ll understand how competitive retail has become. Ecommerce giants have disrupted the market and technology is changing the way people shop.