Patrick Adamson, head of the product activation team at Citrus-Lime, said: “The continuing sterling work from the team has resulted in a fantastic achievement that really benefits our clients by saving them huge amounts of time when setting up, and managing, their websites.

“The number of brands we have coming on board is growing at a phenomenal rate. We already work with all the main cycle brands and many of the big names in outdoor and equestrian have also partnered with us. The list is growing all the time, as more and more brands and suppliers recognise that using Cloud POS maintains the integrity of data being supplied to retailers, ensuring them more consistent coverage of each product they supply.”

Currently, Cloud POS has over 59,000 cycle, more than 23,000 outdoor and over 20,000 equestrian products listed within its ever-expanding database.

Designed specifically to combat the drain of manually listing products has on a business, Cloud POS automatically updates website pages with fully optimised product data. There is no work involved on the user’s part; Cloud POS does this as soon as stock is booked in, leaving retailers free to concentrate on growing their business.

Data within each listing includes, short and long descriptions, sizes, colours, technical specifications and images. The information collated by Patrick’s team is purposely configured so products can be found when ‘Googled’, providing retailers with a truly multi-channel offer and giving customers the best possible online shopping experience.

Patrick concluded: “Because product data is online as soon as stock hits the shop floor, retailers have longer to sell at full margin, therefore, reducing the prospect of end of season discounting, which no one likes to do. This is a great additional benefit of Cloud POS; every independent retailer should have it.”