Convenience: the future of online shopping
According to market and consumer data provider, Statista up to 87% of UK households made online purchases in 2020 – the highest rate in the past 11 years. The swell of activity is testament to how the internet is now the driving force behind shopping intention.
This is why it’s so important to make sure your ecommerce offer is polished and efficient. To get the best out of your website, it needs to integrate with your stock management system, contain useful information and images and have a slick checkout.
Click & Collect is an essential part of the business now, especially in these times when people are wanting to minimise time spent in the shop.Eamon Barrett – Director, Altitude
But it’s not just about having a great online presence; it’s about providing customers with an easy way to shop with you. Click & Collect makes sure your products are accessible to customers and its convenience can’t be under estimated.
Built in to Cloud POS, our Ecommerce Click & Collect service provides a seamless shopping experience. From finding what they want on your website, to opting to Click & Collect, to picking up their purchase at a time that suits them, it all adds up to a great experience. Click & Collect also guarantees that your customer’s visit to your store isn’t wasted – the item they want will be there.
What’s in it for your customers?
For your customers, Click & Collect is a useful alternative to incurring the expense of delivery, then waiting in to take receipt of their goods. Giving customers the opportunity to collect online purchases on their way to or from work, for example, makes life a lot simpler for them. When you make it convenient for customers to shop with you, you add value. Value builds trust and with trust comes more sales
What’s in it for you?
For you as a retailer, Click & Collect reduces the operational cost of delivery. It also encourages impulse buys when customers come in to store to pick up items, as well as facilitating the opportunity for you to connect and build your relationship them.
Five key advantages of Click & Collect:
- It’s convenient and enhances the customer experience
- It increases footfall to your store
- It motivates additional impulse purchases
- It frees up in-store personnel
- It reduces delivery and returns costs
Shopping online is now the 24-hours a day, seven days a week norm, so Ecommerce and Click & Collect are vital to the ongoing success of your business. By offering the convenience of Click & Collect, you help your customers to buy the things they want from you. In turn, this helps you to keep your business moving forward.