Cate Barnes

Marketing Executive

Drive Footfall and Increase Sales

Click & Collect is an unmissable opportunity, offering massive benefits to Independent Retailers and their customers.

Browse. Buy. Collect. When Jack needs a new jacket, he searches online to find one he likes, that he can pick up locally. He likes Click & Collect because it's the fastest way to get his new jacket, and he doesn't have to pay delivery.

Customers care about convenience. It's a top priority for the majority of people when shopping, looking for the quickest and easiest way to take hold of their new items. Some are willing to pay more for a speedy delivery service, but the free option to Click & Collect is hugely popular.

Even in Lockdown, Click & Collect has continued to rise in popularity. Click & Collect guarantees a successful shopping trip, and is faster and cheaper than delivery. It suits the way people shop now, a combination of online and in person, and offers a high level of convenience and service.

502% increase in Click & Collect orders since the beginning of Lockdown.

For Citrus-Lime customers compared to the same period last year.

The impact of Click & Collect

Boost sales online.

Providing the option for your customers to Click & Collect increases online sales, attracting customers who are looking for that service. It's an extra string to your bow as a retailer, another valued option for your customers that keeps them coming back to buy from you.

Drive footfall in-store.

Click & Collect is an effective tool for getting people to visit your shop. This creates the opportunity for you to build on those relationships and make sure they think of you next time.

85% of customers buy additional items in-store when using Click & Collect.


Increase in-store sales.

Inevitably, once people are in the store, something will catch they're eye and they'll end up buying extra items. 85% of people who Click & Collect make an additional purchase when they're in store.

Customers spend more.

The extra purchases customers make when picking up their order lead to a higher total spend per customer. This makes Click & Collect transactions more valuable, because they're more likely to lead to more sales.

More profitable transactions.

Click & Collect orders are also more valuable because there isn't the cost of delivery eating into margins. If you're one of many Retailers who don't pass the full cost of delivery onto customers, or offer a free delivery service (well worth it), saving that delivery cost has a direct impact on the profitability of each transaction.

"Click & Collect is a big part of our revenue. If you turn the website off, the shop revenue would go down massively."

Tom Bowden - Owner - Working Class Heroes

Inspiring loyalty.

With Click & Collect Retailers can offer customers a high level of convenience and service. It empowers Retailers to serve their local community better, meeting the needs of modern customers both online and in-store. It ensures that shop continues to be a hub for your local (and sometimes not-so-local) customer, keeping your business fresh in their mind. Click & Collect is an essential element of creating a superb shopping experience that keeps people coming back to you time and time again.

Citrus-Lime Click & Collect.

Baked in to Citrus-Lime Ecommerce, our market-leading Click & Collect solution has one key element that distinguishes it from the rest of the pack. The seamless integration between Citrus-Lime Cloud POS and Ecommerce makes it possible to show real-time accurate stock positions and location on your website.

This is really important to customers because they can see what's available to buy right now. It has a direct impact on store footfall as people are confident their trip to your shop will be worthwhile. It builds trust in your business, and increases sales - Retailers on average see a 14% increase in turnover when they implement our Click & Collect solution.

Ready to get started with Click & Collect?

Let's Talk! Call us today on 01229 588628.

Give an expert a ring and select option 2, Mon - Fri 09.00 to 17.00, or email the Sales and Account Management Team on

Call now on 01229 588 628 Want to know more?