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What you need from your Ecommerce website for online success

There are loads of benefits to selling online. Number one has got to be that it helps you sell more - through the website, but also in your bricks and mortar store. I've picked the brains of our expert team and their decades of retail experience, and compiled this essential ecommerce checklist.

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It's critical to establish what you want to achieve with your ecommerce website.

As an independent retailer you're in a great position to sell online: you can offer your customers the kind of convenience, expertise and fantastic service that they can't get from online giants.

It's not about beating everyone on price, it's about you selling more and increasing your profits.

Here's how to do it:

1: Make it easy for customers to find what they want

Show all your stock online including availability and location

Enable customers to filter products down to what they want

2: Make it easy for customers to buy from you

Quick and simple checkout process

Offer multiple payment options including finance for big ticket items

3: Make it easy for customers to get their stuff how they want

Click & Collect

Flexible delivery options

4: Keep your customers coming back for more

Keep in touch with emails

Offer rewards for loyalty e.g. reward points

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