Cate Barnes

Marketing Executive

Draw customers back with the promise of future savings.

Excellent customer service is effective in creating happy customers that would happily buy from you again, and independent retailers on the whole do that incredibly well. But there is more to drawing customers back to your shop time and time again.

A good first experience is a fantastic start, but there is more that retailers can actively do to encourage repeat custom. Coffee shops have got it sussed with stamp cards that give customers their 10th cup free. The promise of future reward is a powerful and effective motivator.

That same principle can work for speciality retailers, without requiring huge discounts that undermine the value of branded goods, eating away at margin and leaving the customer with money in their pocket to spend anywhere.

Customer Rewards works on the promise of future savings on your next purchase. Each purchase enables the customer to earn points, which they can then use to get money off a future purchase.

"With Customer Rewards we can look after our loyal customers, encouraging them to return time after time"

Tom, Owner. Working Class Heroes.

It's a simple idea with plenty of benefits:

  • Customers start thinking about their next visit straight away. They're considering what they could use their points on next time as soon as they make their purchase. They're already mentally planning to come back to buy from you again.
  • Stay present in your customers' minds. You have a good reason to keep in touch, letting customers know the balance on their account and any promotions that might interest them, keeping your business present in their minds.
  • Customers are more likely to check out your shop first. The next time they need to make a purchase, they know they can use their points, and that they'll earn more rewards on that purchase too.
  • Customer Rewards protects the retail value of branded goods (an approach favoured by the Brands) and prevents customers always expecting discount prices.
  • Offer a meaningful reward to your customers: points translate to a legitimate saving on their next purchase.
  • Customers will always have rewards to use. There's always a reason to buy from you specifically because they'll always have points on their account. It's a perpetual cycle - each purchase generates points.
  • Because Customer Rewards is part of the End-to-End Cloud Retail Solution, it works both in-store and online.

Discover more about Citrus-Lime Cloud POS and Ecommerce with Customer Rewards.

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