"People crave convenience"

We have used the phrase 'people crave convenience' a lot recently, but in modern society, it rings true in all walks of life.

Our personal relationships, the way we behave, even the language we use, are often all what comes easily to us. It is now more apparent than ever that people will not invest effort on something that they feel could have been done faster and with less friction. Today's consumer will buy goods and services from shops that have adapted successfully to the way they want to shop (and they'll ignore the businesses that appear to make life harder).

Amazon makes life easy for customers - conquering the world through convenience. They have created this expectation in the consumer that they can get that level of convenience from everywhere they shop. So, as independent retailers, what more could you be doing to delight your customers every day? Well, you need to make it easy for them to buy from you. Funnily enough, I have a little checklist for you:

Are you competitively priced? (I do not mean, do you discount? Rather, are you selling at market value?)

How many days are you open?

Do you have an Ecommerce site so you can secure sales when the bricks and mortar store is closed?

How flexible are your delivery options?

Are you showing everything you have in store as available online? You thought it was a good idea to stock those items in the shop so why not put them online?

Can customers click and collect?

How will people find your shop?

Simply, are you showing ALL you products as available 24/7 to make your shop as easy to buy from as possible? Can you offer in store sales, ecommerce sales with flexible delivery options, and Click and Collect? Easy is achievable with Citrus-Lime.

If you can tick those boxes, then I think you have convenience mastered. Next you need to focus on maximising achieved margin!

To get a demonstration of what we do in action or just to talk it through, please get in touch with our Sales team.

Give us a call on 01229 588 628 and select option 1, Mon - Fri 09.00 to 17.00, or email the Sales and Account Management Team on hello@citruslime.com

Related to this article ...

James, May '17. The continued Rise of Click & Collect

James, June '17. HBR Study of 46,000 consumers proves omnichannel effective.

James, July '17. Click & Collect is the (very near) future of retail.

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