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Mobile Commerce is not a trend.

Trends come and, mercifully, go. Looking back to the 80s provides most people with some cringe-worthy memories - big hair, sweatbands and wearing every bright colour in one outfit. I could go on but I think it's best for everyone if I stop there.

Thankfully, time has moved on and so have we.

Mobile commerce is not "the next big thing" in the sense of a trend that will peak and then fade. It's a shift in people's behaviour, and it's here to stay.

"Mobile ecommerce sales account for 34.5% of total ecommerce sales in 2017, and that number is growing"


Are you set up to make the most of it?

There are two areas of mobile commerce that are of particular interest to retailers like you:

Mobile Commerce is not a trend.
  • Mobile Shopping Pretty similar to ecommerce but on a mobile - possible through mobile-friendly websites.
  • Mobile Payments A variety of payment options are now available, like Apple Pay, Visa Checkout and PayPal One-Touch.
  • Both of these are about providing better customer service to your customers, from the guy walking down the street wondering where he can pick up a new jacket, to the late-night browser buying kit for the weekend.

    Make sure you don't miss these sales with Citrus-Lime Cloud POS and Ecommerce. It's now easier and faster than ever before to populate your mobile-friendly website, with seamless stock management and key reports built-in.

    Citrus-Lime Ecommerce customers experienced an average 43% growth in online sales revenue in 2017, compared with the previous year.

    Citrus-Lime is the only provider that offers the complete end-to-end service, from search to sale and beyond. Our platform means you can offer the best service to your customers, with the reassurance of a fast, fluid and fully-integrated sales journey.

    Related to this article ...

    Grant H, Sept 2018. The Modern Day Customer Journey

    Grant H, Jul 2018. How do you rate an Ecommerce site as successful?

    James, June 2017. HBR Study of 46,000 consumers proves omnichannel effective.

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