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I don't know about you, but I'm rarely without my phone.

Sometimes it worries me that I use it so much - but everyone else seems to be the same so it's probably okay! Asides from using it to keep in touch with friends and family, it's my map, calendar, TV and music... the list goes on.

It's also my shopping centre. The first thing I do when I want to buy something is pick up my phone and start searching. Turns out I'm not alone. Smartphones have now become the most popular devices for online shopping, especially for gift buying.

People start looking for what they want and how they can get it, before they'll make the trip to a shop. That's why it's so important to answer their key questions online, to turn browsers into buyers, and lead people to visit your store.

Having a mobile-friendly Ecommerce site is essential for getting your shop in front of the people who are ready to buy.

Listing all your stock online, as well as showing your stock positions, means browsers can see what you sell and what you have in stock ready for them to pick-up. This is key if you want to use your website to support your bricks and mortar store.

The integration which enables accurate stock to be shown on your website is also essential for an effective Click & Collect service. It builds trust in your business because people know what they can pick up from you, and it meets the expectation for everything to be quick and easy.

It's great for customers who can rest easy knowing that their order is placed and paid for, all they've got to do is swing by to pick it up on their way home from work, for example. It's so easy and convenient. This is why Click & Collect is one of the fastest growing trends in Ecommerce.

There are significant benefits for retailers too.

Click & Collect increases sales online as well as increasing footfall in store. When someone comes to collect their order, retailers can build on that relationship and have the opportunity to sell more. 50% of Click & Collect shoppers end up buying other items when they pick up their order in store.

Citrus-Lime's fully-integrated Click & Collect service adds, on average, 14% to annual turnover, through increased sales both in store and online.

It's well worth a serious look, and can be a big help in developing a sustainable and profitable retail business.

Related to this article ...

Cate B, July 2019. Boost Click & Collect Sales

Cate B, June 2019. Click & Collect is a Gift to Independent Retailers

Cate B, Apr 2019. Simple Ecommerce Checklist for Independent Retailers

Grant H, Sept 2018. The Modern Day Customer Journey

Grant H, Jul 2018. How do you rate an Ecommerce site as successful?

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