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Are you set up to make the most of the summer?

Can you give your customers the shopping experience they want? How can your customers buy from you?

We have written a number of articles over the years relating to the customer journey and the modern retail experience. It is now proving true that customers yearn convenience; we are all guilty of buying from the most convenient place rather than the cheapest. Just look at the rise of the smart 'speakers' and the fact that their biggest selling point is that it will buy for you. I would wager that the first time you buy something you will ask it to order the cheapest item, but if they buy that item again it won't be the cheapest! They also prioritise certain retailers but I digress and that is a different story.

Anyway, back to it.

Why not give your own retail business a quick convenience rating and see how easy it is for new and existing customers to buy from you? I'll wait while you do that...

Done it? Good.

How many ways can people buy from you?

How convenient is it for them to get their product? Good delivery options? Click & Collect?

Click & Collect is ideal for products you sell; specialist equipment, such as bikes, climbing gear and horses! It puts the customer in control of their own order meaning they can pick it up at a time that is convenient to them. On their way home from work, at lunch time or even on the way into the office.

Grant Hadwin, Head of Sales & Marketing.

The biggest retailers in the world are constantly coming up with ways of improving sales; the two ways they are doing this is price and convenience. Price is a never ending battle meaning convenience is the battle ground where everyone is competing. Click & Collect is one of the best tools we can give you along with our Courier Integration Module, so you can compete on a level playing field with the big retailers.

Why not contact us for a 'convenience analysis' of your retail business and we can come up with a plan to improve retail performance for you.

Give us a call on 01229 588 628, Mon - Fri 09.00 to 17.00, or email the Sales and Account Management Team on hello@citruslime.com

Related to this article ...

James, May '17. The continued Rise of Click & Collect

James, June '17. HBR Study of 46,000 consumers proves omnichannel effective.

James, July '17. Click & Collect is the (very near) future of retail.

Content & Design © Citrus-Lime Ltd

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