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I believe communication is the source and solution to almost all problems.

Communication is also the key to selling, whether that's a saddle for a horse, a technical waterproof or a downhill mountain bike.

You need the opportunity to communicate why it's the best tool for the job so you can sell the value - transforming the idea of 'cost' into 'value'.

This 'value proposition' is much easier to get across when you are speaking to customers in person, hence the aim of most independent retailers is to get the customers in store as this provides the best opportunity to sell to them.

"If we could all communicate better, there would be fewer problems in the world."

Grant Hadwin, Head of Sales & Marketing

However, the modern consumer likes shopping to be simple and convenient, so you need to make it easy for them to get what they want from you. This is where your ecommerce site comes into play.

It is crucial to show what products you have in store and how many you have, giving the consumer all the information they need, right at their fingertips, wherever they are. This gives them the opportunity to head down to the store, reserve online and pick up in store or get it delivered to them at home - what is easiest for them. A great ecommerce site provides more info and options for your customers and attracts them to the bricks and mortar store.

When you are setting up items online, it is important to focus on your shop floor sales pattern.

You need to literally translate that onto your website and present the value of your product, just as you would in person. However, when you do this online, you only need to do it once; in store, you might do it 30 times a day!

All of the above is just you communicating with your existing and potential customers. Telling them what you have and how they can get it.

To get a demonstration of what we do in action or just to talk it through, please get in touch with our Sales team.

Give us a call on 01229 588 628 and select option 1, Mon - Fri 09.00 to 17.00, or email the Sales and Account Management Team on hello@citruslime.com

Related to this article ...

Grant H, Jul 2018. How easy do you like your shopping to be?

Grant H, Jul 2018. How do you rate an Ecommerce site as successful?

James, June '17. HBR Study of 46,000 consumers proves omnichannel effective.

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