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Challenge

With over 40 years of experience, Cunningham's is still a proudly run, independent outdoor specialist with stores in some of the most beautiful locations in the UK. Bringing you great brands whilst offering good, honest customer service from their experienced and passionate team.

The online shop design needed to mirror the aesthetic of their stores. Fully integrated with Click & Collect, the responsive website is robust enough to accommdate and unlimited amount of products whilst providing a smooth and easy experience.

Solution

In Store

POS provides the solid foundation for all our retail solutions. The software handles a range of core functionality from point-of-sale through to stock management and our fantastic new Cloud Reporting Tool.

Online

The Cunningham Outdoors site provides a sleek and easy shopping experience, taking full-use of our proprietary search and navigation software, Find & Filter. This allows customers to instantly filter search and category results across multiple attributes whilst providing Google with a structured site which is easy to index — great for SEO.

Results

Cunningham Outdoors' ecommerce website is a great example of an outdoor shop responsive ecommerce design. Taking advantage of modern and frequently requested functionality which is demanded from modern customers.

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