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Fatbirds lives and breathes bikes and cycling accessories. They've been in business for 20 years — 9 of which have been online — and have built a reputation for the best brands, excellent prices, fantastic cycling knowledge and great customer service.

The online store design needed to mirror the aesthetic of their Hunstanton store. Fully integrated with Click & Collect, the responsive website allows Fatbirds to broaden their catchment area and provide their services to a wider market.


In Store

POS provides the solid foundation for all our in store solutions. The software handles a range of core functionality from point-of-sale through to inventory management and our fantastic new Cloud Reporting Tool.


The Fatbirds site provides a sleek and easy shopping experience, taking full-use of our proprietary search and navigation software, Find & Filter. This allows customers to instantly filter search and category results across multiple attributes whilst providing Google with a structured site which is easy to index — great for SEO.


Fatbirds' ecommerce website is a great example of bike shop ecommerce design. Taking advantage of modern and frequently demanded retail services, such as predicted delivery times via our courier integration, finance offerings and Click and Collect.