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Challenge

Lakeland Fly-Tying began trading in January 2000 and since then they have strived to become the modern, efficient online and mail-order business they pride theirselves on being today. Over the years they have developed a reputation amongst their many valued customers for carefully selecting and stocking high quality products and presenting them at the right price.

As they have grown, they have needed invest a great deal in improving their ability to serve our customers better. By introducing our sophisticated stock management and order processing systems to ensure your experience of shopping with us is both fast and efficient.

Solution

In Store

POS provides the solid foundation for all our in store solutions. The software handles a range of core functionality from point-of-sale through to stock management and our fantastic new Cloud Reporting Tool.

Online

On the Ecommerce side, Lakeland Fly-Tying is a great example of striking the balance between sleek, user-friendly, design and feature rich functionality, and it is a clear market-leader in terms of user-experience and design. Utilising a large amount of Citrus-Lime's core features and Pro Tools totally focused on driving sales and turnover.

Results

Lakeland Fly-Tying is a perfect example of Citrus-Lime's 'Fresh Retail Solutions' solution used to great effect; proving that smaller, independent, retailers can build a retail system that will grow as they do. We've provided a tailored solution to their specific needs, providing a competitive advantage that can make all the difference as they move into more areas of retail.

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