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Established for over 25 years, Glide and Slide in Otley is the place to visit for all your ski wear and equipment. Glide and Slide has a reputation for offering the best ski boot fitting service in Yorkshire, and stocks the largest range of ski boots in the country. They are the only UK supplier of Strolz made-to-measure Ski Boots from Austria so we can fit ski boots for the most unusual feet.

Glide & Slide wanted a fully responsive website which matched the level of service provision and caliber of brands they stock. As a long-standing Citrus-Lime customer, it was important to understand the motivations behind moving forward with a responsive solution.

The ever-growing importance of Smartphones within Ecommerce cannot be understated, with ~43% of the traffic from mobile (or ~61% from mobile + tablet).


Making use of high-quality lifestyle photography and large product images, the website allows customers to have a rich experience, that isn't limited because of the device they are using. Functionality such as Click & Collect and Customer Rewards features prominently throughout the website and large call to actions set the tone and guide users through the site.


The website balances the use of inspirational lifestyle photography with the promotion of in-store services. Full-width banners, our proprietary Find & Filter software, Click & Collect and Customer Rewards allows Glide & Slide to provide a strong offering in a fiercely competitive online market.