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Challenge

Established in 1981 as a cycle hire cabin on the shores of Rutland Water, Rutland Cycling has grown to become one of Britain's biggest bike shops and a leading Giant brand store, both in Rutland and four more centres located not too far away.

We first implemented the in store solution into the bricks and mortar locations for Rutland solving the problems being experienced by Rutland not having a centralised system for managing all of their stores.

Solution

A vital part of the in store roll out was our Supplier Integration Module (SIM). This allows Rutland to import product data directly from suppliers, importantly this data is produced by the suppliers, making it up to date and reliable. The time needed to manage the stock file is dramatically reduced. Using this module also allows for a more streamlined order processing procedure.

The Workshop Module was installed at each location to help manage the busy workshops. Scheduling and managing workshop jobs became much more tightly integrated into the stock control system meaning better management and customer service could be provided to every Rutland customer. Providing such benefits as email / SMS notifications when workshop jobs are complete.

This Ecommerce project incorporates some of our most advanced technology. All of which has been implemented at different stages of growth and are focused on returning the best return on investment possible. A good example is the use of Click & Collect to drive customers in store and the use of the Online Finance Module to close those elusive high end bike deals.

Results

Rutland Cycling are currently enjoying the fully integrated retail system. We have given Rutland Cycling a platform on which to continue growing as a small chain of location stores but also as an online retailer. They can continue to develop and focus on growing the business confident that the retail solution will scale and always meet their needs.

 

Customers thoughts ...

I just wanted to send a personal note to express my thanks for the enormous effort you've put in getting our new site built and launched....I very much appreciate your dedication and good-natured attitude throughout

Sally Middlemiss, Director. Rutland Cycling.

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