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Challenge

Canoe and Kayak Store is an independently owned, specialist paddle-sport store based in Gloucestershire. They also have a store in South Wales, inside the Cardiff International White Water Centre, where you can Demo their boats and paddles on the course.

Their roots trace back to the year 2000 when Richard (having paddled since he was a child) was offered the chance to buy a canoe business. Loving the industry but not liking the company he decided to set up his own — opening a shop in Gloucestershire and leading to where they are today!

The online shop needed to mirror the aesthetic of their store. Fully integrated with Click & Collect, the responsive site is robust enough to accommdate and unlimited amount of products whilst providing a smooth and easy experience.

Solution

In Store

POS provides the solid foundation for all our in store solutions. The software handles a range of core functionality from point-of-sale through to stock management and our fantastic new Cloud Reporting Tool.

Online

The Canoe and Kayak Store site provides a sleek and easy shopping experience, taking full-use of our proprietary search and navigation software, Find & Filter. This allows customers to instantly filter search and category results across multiple attributes whilst providing Google with a structured site which is easy to index — great for SEO.

Results

Canoe and Kayak Stores ecommerce website is a great example of what responsive ecommerce design in the equestrian industry. Taking advantage of modern and frequently requested functionality which is demanded from modern customers.