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Challenge

For nearly 40 years, Scotby Cycles — one of the largest independent bike shops in the UK — have been providing the city of Carlisle with all manner of biking goods since the 80's.

Scotby Cycles approached us to take advantage of our Cloud POS system with integrated Ecommerce. As a dealer for some of the biggest and best brands in the UK, it was advantageous to use a system with live stock positions from their store as well as the ability to sell & look-up supplier stock.

With 30 years of heritage the new site needs to take the business forward into the future with a wide selection of cycling accessories, parts and clothing to the latest bikes.

Solution

We produced a mobile-first Ecommerce website, with Supplier Integration baked into it. As a result, this allows the Scotby Cycles team to import products using the Supplier Integration Module — including product information, images, cost price, category and more — as well as displaying supplier stock on the website to customers.

As the Ecommerce side of the business is growing, the main focus of the website is to allow customers to discover products as easily as possible. Our proprietary Find & Filter tool allows for instant filtering over a massive set of results. This means that customers find products faster and in turn, improves conversion rate.

Results

The website users on all devices to have a common experience — especially on mobile devices. This has resulted in the largest revenue spike on record for Scotby Cycles, since the site has been live.

 

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