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Challenge

Purveyors of the very finest climbing equipment for 50 years. Joe Brown is considered the foremost rock climber and mountaineer of his generation, and perhaps the greatest all round mountaineer ever. In 1966 Joe opened the Llanberis climbing shop with his wife Val. The Capel Curig shop opened a couple of years later and over the years the shops have earned the reputation of being among the best specialist climbing equipment and outdoor gear shops in the UK.

As an independent mountaineering, climbing equipment and outdoor business Joe Browns focuses on providing honest and personal advice, as well as great ranges of mountaineering, rock climbing, ice climbing, walking and more. The online shop needed to mirror the aesthetic of their stores and accommodate a vast amount of climbing products. Fully integrated with Click & Collect & Courier services, the responsive site is robust enough to accommdate and unlimited amount of products whilst providing a smooth and easy experience.

Solution

In Store

POS provides the solid foundation for all our in store solutions. The software handles a range of core functionality from point-of-sale through to stock management and our fantastic new Cloud Reporting Tool.

Online

Joe Browns site provides a sleek and easy shopping experience, taking full-use of our proprietary search and navigation software, Find & Filter. This allows customers to instantly filter search and category results across multiple attributes whilst providing Google with a structured site which is easy to index — great for SEO.

Results

Joe Browns ecommerce website is a great example of what responsive ecommerce design in the outdoor industry. Taking advantage of modern and frequently requested functionality which is demanded from modern customers.

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