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Challenge

Established in Abergavenny at the foot of the Black Mountains in 1986, Trekitt is family owned and run. Trekitt strives to supply the best quality kit from the best brands for walkers, mountaineers, climbers and travellers so you can be assured of its performance whatever your adventure. Trekitt's aim is to hold excellent stock levels of the kit they have selected; so the stock level you see on the website is the actual stock they hold in the shop in Hereford.

Trekitt were using a retail system which did not support plans for future progression. The aim was to locate a retail solution provider who combined an EPOS & Ecommerce platform with a "Points Mean Prizes" loyalty scheme and high quality ongoing after-sales support.

After approaching Citrus-Lime with plans to progress, Citrus took into consideration all of the requirements laid on the table by Trekitt and put a tailor-made project plan together. Once Trekitt were happy that the proposal ticked all the right boxes, a successful relationship was born.

Solution

The solution was to put together the fully integrated retail solution which would inspire buying confidence in Trekitt's customer base. We first had to move Trekitt across from the old retail solution onto our solution. There are always issues when moving systems of any kind, but both Trekitt and ourselves worked incredibly hard to make the transition as seamless as possible. We then set Trekitt up with a fully integrated EPOS & Ecommerce solution, with the newly launched Customer Rewards Module, offering Trekitt the loyalty scheme they required, as repeat business and building relationships with the customer is very important to Trekitt.

Once this initial brief was fulfilled, other services could be added to the project to help Trekitt improve the efficiency and ultimately revenue of the solution. We now manage Trekitt's Google Shopping Campaign which has been a massive success since it was first launched at the start of 2014.

Results

With a combination of our EPOS and Ecommerce solution, managed marketing services, fantastic product setup and accurate delivery lead times shown by the Trekitt Sales Team. Trekitt continue to grow and develop into the true multi-channel retailer you know and love today.

 

Customers thoughts ...

Good morning ... I have had so many comments on how brilliant the website is looking! I'm still on chuffed cloud number 9. All the best.

Paul, Managing Director. Trekitt Hereford.

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