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We're a group of people who like to help independent retailers succeed.

We're fully committed to helping our retail customers succeed

Being interested in the same things as our customers is key to the work ethic of Citrus-Lime, it gives us that added incentive and knowledge of the industries we work in. Having the industry specialism and knowledge makes our offering the best in these areas. Having an interest in the outdoors makes it easy to be passionate about our day job!

Not only are we offering a cutting edge Retail System, but the expertise and knowledge to drive all our customers forward to develop and grow their businesses.

Since '99

Citrus-Lime, founded in 1999, started out as a pure tech company. Over the years we've developed and tailored our techy skills to meet the needs of the independent retailer within the industries we love. Now the technology is simply a tool within the solutions we provide. Citrus-Lime are a team of talented individuals that have the knowledge of industry specific retail. We train and transfer our knowledge to customers enabling them to optimise our systems, not just use them.

"Creating sustainable independents is our mission. We train and transfer our knowledge to customers enabling them to optimise our systems, not just use them"

Neil McQuillan, Managing Director.

We personally value the independent

A passion for cycling, outdoors and the independent retailer have been the drivers in our solutions. Creating sustainable independents is our mission, we feel the experience of shopping at your local independent is something to protect and build upon. We aim to provide the tools and the "know how" that enables independents to take on the big boys of retail.

"Passion for sustaining the independent retailer. Deliver retail solutions via first rate communication. Work with retailers as a partnership. Innovative and forward-thinking systems and design. Success and profitability of our customers is our focus and measure of our success."

Neil McQuillan, Managing Director.

Whole Team Commitment

Our values echo through all the team at Citrus-Lime. Every member is committed to providing the best service and communication we rate so highly. We want every experience with citrus-lime to be a great one. Whether its retail guidance and training, design work or an account management meeting the communication you'll receive will be first rate.

Meet the team

Neil McQuillan, Managing Director

I'm passionate about small business, have a love of creating software and I'm addicted to the outdoors, particularly the English Lake District. I've decided to devote my career to helping independent outdoor and cycle retailers.

We can see with the rise of Click & Collect and ecommerce that retailers need systems which allow them to compete with the larger retailers; we can build and develop systems which allow our customers to beat the larger guys.

More importantly, we've years of experience and over twenty staff who can show independents how to make their businesses profitable so they can pay their staff properly, invest in the business and be financially rewarded for the wonderful passion (the outdoors) which they've also devoted their careers to. We can help with the financial side of range planning, clearance and ensuring the business operates at a profit. We have the people and technology to help with this.

I'd like to make some money along the way so we can pay our hard-working staff well so the sector retains people with the key commercial skills the sector needs.

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