When you get these 3 priorities right, sales are good, customers are happy, and you can move your business forward with confidence.

1. Availability

This is the first question browsers are looking to answer – do you have what I want? The trick is making it as easy as possible for customers to find what they want.

  • Make sure all your products are active online with quality images and descriptions
  • Use clear navigation options that all show a decent range of results (15 – 500)
  • Have excellent find and filter functionality so it’s easy to find the right item.

2. Convenience

This is where you can really stand out and make sure customers keep coming back to you. There are two main areas that make a big difference to your customers’ choice to purchase.

Payment – having a range of ways to pay means more people complete their purchase.

  • Card payment
  • Apple Pay
  • Klarna
  • PayPal
  • Finance

Delivery – offering different options means more people choose to buy from you.

  • Click & Collect
  • Next Day Delivery
  • Standard Delivery
  • Saturday / Sunday Delivery
  • Pre-10am Delivery

3. Price

Of course price is important, but you don’t need to be the cheapest. Research proves you just need to be in the same ball park. Other factors, like delivery, mean most people will pay a bit more to have their preferred shopping experience.

These 3 are the foundations of successful ecommerce websites.

Learn more about selling online with Cloud POS.